Systems & Operations Consultant for Growing Businesses
Usually fueled by an Alani or a McDonald’s Dirty Dr Pepper, binge-watching whatever’s trending on Netflix—or rewatching an old favorite like Grey’s, Outlander, or Friends.
I could live on chips and queso, spend entirely too much money on Amazon, and firmly believe measuring is optional when you can just eyeball it.
I love a good system, a messy process that needs untangling, and figuring out how all the pieces fit together.
Basically, I like precision in business. Measurements in real life? Apparently, not so much.
Hey there friend! I'm Ashleigh, Wife. Boy mom. Christian. Systems + Ops girlie.
The missing step. The process that’s more complicated than it needs to be. The tool that isn’t being used the way it could be.
Give me a messy process, a handful of disconnected systems, or someone saying, “There has to be a better way to do this,” and my brain immediately starts looking for the connections.
Long before I had the words systems and operations for it, I was the person making the plan, organizing the moving pieces, and figuring out how things could work better.
I didn’t know it at the time, but that instinct would shape nearly every chapter of my career—and eventually, the business I run today.
The titles have changed. The tools have changed. The businesses have changed.
But the thread running through all of it has always been the same:
I’ve always been the person who sees how the pieces fit together.
Building a business that supports the life I want to be present for—not one that constantly pulls me away from it.
my greatest priority is...
The right systems can give you the space to grow without carrying everything yourself.
I believe that...
To help you build a business that supports your life instead of consuming it.
my goal is to...
I see what’s not working—and I can’t help but figure out how to make it work better.
Your business should be able to grow without requiring more and more of you to hold it together.
i believe that...
Systems and operations may be the words I use for it today, but this work isn’t new to me.
My path here hasn’t been perfectly straight. The titles have changed. The businesses have changed. The tools have definitely changed.
But through every chapter, I’ve found myself doing the same thing: stepping into the messy middle, figuring out how the pieces fit together, and finding a better way forward.
Looking back now, I can see the thread that was there all along.
Which is why I am here!
I had just joined a team supporting the federal government when I discovered they were using call trees to manually notify employees—even though a system already existed that could contact the entire office with the push of a button. What used to take days could suddenly be done in seconds. Talk about a win! I didn’t have the words systems and operations for it yet, but I was hooked.
2008 - I automated my first business process
For the next decade, I worked in Continuity of Operations, interviewing people to understand what they did, what they needed, and how their work fit into the bigger picture of the organization. I loved my job. But after becoming a mom, I wanted something my corporate career couldn’t give me: the freedom to be successful without sacrificing motherhood. So in 2019, I walked away from my 9-to-5, went full time in own businesses, and never looked back.
2008 - 2019 | My corporate Days
My mom had just purchased a business that existed almost entirely inside the previous owner’s head. No documented processes. No SOPs. No clear way to transfer years of knowledge to the new owner. So every weekend, I sat down with the previous owner, asked question after question, and turned what she knew into documented processes my mom could actually use. It was my first look at what happens when a business depends too heavily on one person—and how vulnerable it becomes when nothing has been built to work without them.
2017 | Corporate skills met small business
I launched Sweetly Southern and grew it into a team of four lead planners executing more than 30 weddings a year.
By building the right processes, systems, and team structure, I was able to step fully out of the day-to-day work while remaining the CEO and face of the business. For the first time, I had built a business that could grow without depending on me to do everything.
2018-2022 | Sweetly Southern Events
My fellow wedding vendors saw the systems and technology I had built behind Sweetly Southern—and started asking me to help them do the same. So I launched Ashleigh Foy for Creatives, helping small business owners build and automate the systems behind their businesses. In 2021, I was named by Forbes as one of the top Dubsado experts to know. I built a team, grew the business to consistent $10K+ months, and ultimately replaced my corporate income—all while creating the freedom and control over my calendar I had left my 9-to-5 to find.
2019 - LAUNCHED ASHLEIGH FOY FOR CREATIVES
On paper, I had built exactly what I set out to build: two successful businesses, growing teams, and the freedom to control my own calendar. Then, in 2022, I followed my husband across the world to the Middle East—and everything changed. The life and businesses I had built no longer fit the season I was entering. I began to see where the road I was on would eventually lead. Burnout. So I made the difficult decision to closed Sweetly Southern and completely reimagined Ashleigh Foy for Creatives. Sustainable Foundations was born in a season of surrender—and from a new question: What does it look like to build a successful business that is also sustainable?
2022 - 2026 | Success Wasn't the Whole Story
Nearly two decades after automating my first process, I’m back to the work that started it all: understanding how a business works, seeing how the pieces fit together, and finding better ways to make it run. Only now, I bring everything I’ve learned along the way—from corporate operations and technology to building teams, scaling businesses, and learning firsthand that success means very little if the business you build costs you the life you built it for. Today, through Sustainable Foundations, I help growing business owners untangle messy processes and build the systems and operations that make their businesses easier to run—and more sustainable for the road ahead.
Today | Everything has come full circle
the timeline of how i got here
You don’t have to keep carrying every process in your head, piecing together disconnected systems, or wondering what to fix first. Together, we’ll untangle what’s messy and build the systems and operations your business needs to work better.
Let’s make your business easier to run
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